Saturday, August 22, 2009


Since March 2008, we've had this banner above our shop & endured the constant reminder that the "Aparrel" in the "Streetwear & Aparrel" was misspelled. Over the years we've gon through different brands and updated our "misspelled" banner but we finally decided to put it to rest.

Paul from Grafik Impact came through today and laced us with our new banner. Here he is taking down our old "misspelled" banner.

I would say it was an emotional event but I think it's safe to say that we're all glad to see the old banner go. Everyone at the shop are definitely tired of random people coming in and telling us that "Aparrel" is spelled wrong.

Fresh out the box, Paul came through with our new banner and finished everything for us in less than a week. Paul also made the signs for our wall rack units for The Hundreds and Crooks & Castles.

Kenny was kind enough to capture this momentous occasion while me & Neva were out of town. I probably would've brought out a bottle of champagne and celebrated..."WE FINALLY LEARNED TO SPELL!"

As you can see, "Apparel" is finally spelled correctly. You can also see that we've added some new brands to our roster. Fall and Winter deliveries from Benny Gold & Hellz Bellz will be arriving in the near future. I'll keep you posted...Crooked signing out.

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