Friday, May 14, 2010


A few months ago Mega from Black Scale spoke to us about a special project he and his crew are involved in. We honestly didn't know what the project was about or what kind of impact it would have on us here at Knyew. We were thinking it is going to be a dope collabo with some small story behind it and a creative twist. Dope collabo, check...a creative twist, check...but there was nothing small about the story.

Here is a direct quote from, "The Tenderloin Project is an ongoing artistic endeavor focused on one of San Francisco’s most marginalized neighborhoods, The Tenderloin. Utilizing the interactive mediums of photography and film, we aim to capture a compelling and honest portrait of this diverse community.

With living exhibitions that will travel through San Francisco, Atlanta, Los Angeles and New York the project will be showcased in a variety of outlets, creating access for a range of viewers to see these intimate, yet objective images, and to understand what life is like in the Tenderloin.

The project will culminate in publishing the images in book form, with proceeds from the sales being donated to organizations that promote and give access to art in the Tenderloin. This, we feel, will allow our project to live on for years and generations to come in the form of art within the community."

In order to understand the project, you have to see the results of this endeavor. I encourage all of you visit Help if you can, even if that means speading the word

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